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Media and globalization: new ways of intercultural approach

// Posted by on 04/05/2013 (12:16 AM)

Estefanía Priego Martínez  806273

TEC DE MONTERREY

 

Media and globalization: new ways of intercultural approach

 

In the last decade a series of unprecedented technological innovations within the field of communication have been taking place. Tools like twitter, facebookRead more

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Estefanía Priego Martínez  806273

TEC DE MONTERREY

 

Media and globalization: new ways of intercultural approach

 

In the last decade a series of unprecedented technological innovations within the field of communication have been taking place. Tools like twitter, facebook and YouTube allow us to know what is happening across the world in seconds. Thanks to the Internet and these platforms mass gatherings are possible. A clear example is Occupy Wall Street in New York and the Movement #yosoy132 worldwide. The media showed pictures and videos of Mexicans in France, Germany, Italy, and other European countries that supported this movement hard. Young South Americans joined the cause showing their support through social networks and the movement became a global phenomenon.

 

There are great advantages in using these new media breaking frontiers of language and nationality. However, it is important to discern what is a new and what an opinion is. I am a student of journalism and media and one of the main responsibilities is to maintain social ethics. Social networks are mostly full of comments, opinions, manipulated information that is not based on solid arguments that leads to create stereotyping, fear-mongering, among other confounding factors.

 

Influence of American culture on Mexican culture

 

Developing countries are strong influenced by first world countries, such as the U.S. with his neighbor Mexico.

This influence can be noticed in different areas, in entertainment activities as an example:

  • Sports: in Mexico NFL games are religiously followed, young men bear their Yankees cap at school, parties, and department stores. Athletes such as LeBron James or Tom Brady are the heroes of kids in many Mexican cities, from north to south.
  • Music: Musical phenomena as Lady Gaga sold out in a few days during their tours in Mexican cities. Rappers such as Lil Wayne, Eminem, Jay-Z, are heard in most of the northern regions of the country and even imitated by many young people in their dressing.
  • Cinema:  Movies streamed in Mexican cinemas are almost entirely from Hollywood. Everybody watches the Oscar’s awards and Mexican fashion magazines base their trends on northamerican famous stars.
  • Traveling: New York, Los Angeles or Miami are strongly desired destinations in the Mexican upper class. Monterrey citizens take advantage of the proximity with Texas in order to go shopping to San Antonio, McAllen or El Paso.
  • Reading: Mexican intellectuals read The New York Times, The New Yorker, The Economist, Foreign Affairs, The Huffington Post, among other prestigious worldwide media from the U.S.

 

 


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