DIGITAL AMERICA

The Union of Retail, Politics and Web Fundraising

// Posted by on 02/12/2012 (9:48 PM)

Check out ClickZ’s article, Retail Politics Comes to 2012 Web Fundraising, on how politicians are using retail politics to increase their web fundraising.


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Comments:


Allison said...

I think this is a testament to the consumer culture that we live in. It is remarkable the way in which people respond to material items–especially a sale! In a way I am surprised that
“Campaign Shops” have not been emphasized more in the past. Certainly T-Shirts have always a part of campaigns, but I don’t think political merchandise has been pushed like this is in prior elections.

// 02/13/2012 at 9:08 pm

Renee said...

Last week there was a talk on campus on Post 9/11 Art. One of the speaker’s main points was that today’s politicians have become societies greatest artists. Campaigns are no longer about the issues but rather they are a competition to see which candidate can design ads which most effectively take advantage of societies emotions. I agree with Allison that this is definitely playing into American Consumerism. And I’m not sure that I would say it is taking advantage of societies “emotions” per se, but this is definitely not about the issues.

// 02/13/2012 at 11:39 pm