// Posted by Tommy on 02/11/2012 (5:49 PM)
I don’t know if I paid enough attention to political ads before the last election (although I should have, since it was the first time I could vote), but the countless ads I just spend a couple hours going through seem to me to play more like movie trailers than anything else. Towards the end, I found myself caring less about any “facts” (or opinions) the ads contained, and more about what type of music it was playing or whether or not the ad could hold my attention. In the end, however, I tried to narrow down the common themes in each candidate’s ads.
After watching Newt Gingrich’s ads, I got the feeling that most of the ads on Newt’s youtube page were geared at attacking specifically Mitt Romney by comparing him to Obama
After watching Mitt Romney’s ads, I got the feeling that most of his ads were geared at attacking a statement by Obama on his “one-term proposition”
After watching some of the videos on Rick Santorum’s youtube page, I realized that there really weren’t too many actual ads, but a lot of videos like this one depicting parts of his campaign
Ron Paul’s political ads were sort of unique in that the attack ads weren’t completely aimed at smashing his competition, but usually ended with a positive spin on Ron Paul and his politics, usually focusing on his “incorruptibility”
Of all the political ads I watched, however, the one’s that really stuck out to me were Barack Obama’s. I realized that his were different because he doesn’t really need to defend against any other potential democratic candidates, and can focus more on looking at this past term and what he has already done for this country. The main reason I liked these ads, however, had nothing to do with politics at all. My favorite example is this video, looking back at the last 5 years
I’ve realized that Obama, more than any other candidate, is embracing and utilizing the internet to a great advantage. Despite the fact that all of the political ads today are online, this ad takes it one step further by creatively moving back and forth between an email, a webpage, and youtube videos. If Obama’s use of the internet wasn’t already apparent, the ad makes sure it is by stating “he’s the first candidate we’ve ever seen that’s had an organization that brought together the internet and community organizing.”
An article on wired.com a couple weeks ago featured Obama and Romney’s adoption of mobile payments for donations. After briefly describing how this process works, the article goes on to state:
“The Obama campaign and administration has embraced technology to a much greater degree than most past presidents, and is also leveraging social media, a tool that wasn’t even available prior to the George W. Bush administration. In 2008, Obama complemented his presidential campaign with an iPhone app in order to help voters learn more about the then-senator. After he was elected, the president then began posting regular YouTube fireside chats, harkening back to FDR’s radio-transmitted fireside chats during the Great Depression. Most recently, Obama even took part in a Google+ Hangout.”
Since everything today is moving online, and we do in fact live in a “digital america,” I think that the use of the internet, among other forms of new technology, could very well make or break this upcoming election. My own personal political standing notwithstanding, Obama’s embrace of digital media is a big step, and a great way to reach a vast amount of people. When the pros and cons are compared, I tend to think that this utilization of the internet can do more good than bad for Obama, but could there be some negative consequences or unintended outcomes? Furthermore, I’d like to know what other people thought of the ads by the republican candidates, and any common themes or big points that I may have missed or misunderstood.