DIGITAL AMERICA

How Does New Media Effect Polls?

// Posted by on 02/14/2012 (10:45 PM)

Today I was reviewing political information on NY Times and realized that they publish a large volume and variety of polls, all of which are easily available at the click of the mouse on their webpage.This is the norm amongst several news sources. In previous decades polls were conducted over the phone, through the mail, or informal surveys conducted in-person. With the internet serving as a new medium during elections, journalists have a new way to survey the public beforehand. I wonder if this has made polls more or less reliable? Are they more influential on the public’s opinions about different candidates as they are more available now? How has the internet effected the way we survey upcoming elections and current issues?

 


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