DIGITAL AMERICA

There are limitations…

// Posted by on 05/30/2015 (12:19 PM)

Our fears of online privacy breaching is known across the board. There is even an organization in place that works to create operating rules and regulations for automated billing. It is known as the NACHA- The Electronic Payments Association, and it is a not-for-profit trade association.

The purpose of NACHA is to regulate and monitor electronic payments as a part of trade commerce. While there may be few limitations for e-billing, it puts my mind at ease some that an agency exists to create rules for corporations and companies online involvement.

With things like Bitcoin (digital currency), the world is changing around us. I cannot tell you how many times I’ve been told I “should really enroll in Apple Pay”. No one controls Bitcoin, the currency is produced by individuals and businesses. I won’t pretend to understand exactly how it works, and all explanations I found where a little over my head… but the idea does seem revolutionary when you consider things like Blockchain which assigns a unique identity to a piece of data.

It is, essentially, the gold standard to the dollar… but for Bitcoin currency. It ensures secure communication where the data sent and received cannot be replicated or copied. The information is not retained so it cant be passed along to other companies or copied.

If you send someone a Bitcoin, they cannot retain it, and you receive confirmation and peace of mind knowing that your original message cannot be copied and kept.

While the internet may be a scary place for some people, technology can also be manipulated to protect your privacy and secure your personal information.

Are programs like this our future? Why aren’t they more mainstream now, considering how pioneering they are? Lego even capitalized on the idea… 


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Comments:


David said...

While the internet may be a scary place for some people, technology can also be manipulated to protect your privacy and secure your personal information.
It’s good to see companies taking needed steps to secure their sites, their processes, and their customer interface. It allows for some of those privacy fears to be allayed. I am somewhat comforted when my bank states that is governed by this, protected by that, and insured by them. It absolutely provides peace of mind.

But, what happens when they can’t keep up? What happens when that new piece of malware is created and finds that weakness in my bank’s defense system? These companies are constantly updating and bettering how they protect information, but what happens when they can’t keep up? Or better yet, what happens when the use/customer can’t keep up.
For example, Facebook is notorious for their constant modifications to how their privacy controls work and where they are located. They are also very good about putting it on the user to control his/her privacy settings. Should it be this way? Should the company take additional responsibilities to ensure their users are engaging with these feature the way they should? Should they engage? Should they care? Should they not care? Should they be posting those party pictures from last weekend if they don’t want someone else to see them? Whose responsibility is it?

This hasn’t bitten me in the past, I do keep up with privacy settings, but it raises the question of who should this fall on? Does the company have any responsibility to keep their customers information confidential if they provide the users with tools to decide how protected they would like to be? Or is that like the user signing some sort of liability waiver?

// 05/30/2015 at 1:40 pm