// Posted by Jessie on 05/30/2015 (11:01 AM)
Everyday we make the choice to trade privacy for convenience; we swipe a finger and pay for a purchase, ask Siri for directions, and allow others to track us. We monitor our driving habits and compare the results with strangers for lower insurance rates. The instant gratification, cost savings, and seamless experiences, leave behind a digital trail that reveals a lot about us. Thus, creating a massive public web of data to be extracted. These conveniences create a matrix that can and probably will be used against us; we just don’t know it yet.
It is easy to limit the data and information that we put out there but once that data is forfeited there is no taking it back. Daily American’s trade privacy for functionality and the actual cost of the trade is ambiguous. Right now there is no real impact with the trade, many people are fine with networks using their search habits and other information to tailor ads that are more relevant. This is the now but what about the tomorrow, the actual cost of trading could look very different in the future. I wonder how long will it be before a company thinks up a truly offensive way to use the information and when this happens I wonder if people will still feel that the trade was worth it. My guess is that until then, there will not be a big push for privacy protection. So the responsibility to keep our information private will be our own.
To keep information private while surfing the web many browsers have add-ons that identify the sites that track your activity and then transmit the data to third parties without your knowledge. Here are two that I found that allow you to opt out:
Adblock Plus – Free: blocks tracking, malware domains, banners, popups and video ads even on Facebook and YouTube. https://adblockplus.org/
Ghostery – Free: provides online transparency and control to individuals. https://www.ghostery.com/en/home
Know Privacy is also a great site that shows the current state of web privacy and information sharing. The key findings indicate that people are concerned about the data that is requested, how much data is required for the services that are wanted, and how that data is being used. Here is the link: http://knowprivacy.org/
In the end, knowing the cost of the trade is important and it is essential that people take control over the information they give up and know what information is being surrendered to public and private databases. I don’t necessarily think that privacy is a thing of the past, I just think that it now takes due diligence to maintain it.