DIGITAL AMERICA

// Posted by on 04/16/2013 (8:49 AM)


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Patrick said...

I believe that this is a huge step in the right direction. The color adds so much to the picture in terms of texture and content. Also by using a picture of a real person instead of a drawing it is easier to relate to the message being stated in the picture. Another great aspect that I really enjoy in this is the similarity of colors between the woman and the chair, it really helps to show the interconnectedness between her and the chair.

// 04/16/2013 at 10:11 am

Jorien said...

I think these two are really good! It portrays the message well, with the same color of the furniture. Also the activities match the age group. Simple and clear, I like it.

// 04/16/2013 at 11:38 am

Vicky said...

I definitely think this is a great improvement! The color of the woman’s clothing blends really well with the chair. This picture is much more aesthetically pleasing than the black and white sketches. As I previously said I do like the message “Don’t blend in with the furniture, you’re not one of them” but I don’t see you really suggesting or hinting what else there is to do. From your posts I have gotten that sedentary life is part of the culture in Qatar…so if I were from there and to see this I would like well great, so what? what can I do? I think you would benefit from juxtaposing this image with an image of some kind of physically activity that is possible given the temperature/terrain constraints of living in Qatar.

// 04/16/2013 at 5:23 pm

Andrew said...

Great job. This image is what I imagined your drawings being once they were to be fleshed out. The dramatic difference between the girl’s vibrant colors–to me, this is symbolic of her potential youthfulness and vitality–and the lack of color and fun in the sparsely decorated room is a perfect juxtaposition. Well done!

// 04/16/2013 at 7:33 pm

VCUQ Social Awareness said...

Thank you for the feedback.
In fact we suggested (not only me but also a faculty from the Graphic Design department – he is from the US) that they should include something in the caption/slogan or the design (or both in fact) that suggests what is the behavior they hope to influence and encourage with their campaigns.
I also personally like very much the colors, the poor decoration of the room and even the old style television, which suggest that sedentary life is “out”, too old fashioned and in need of a make-over.

// 04/18/2013 at 3:27 am

Celia said...

All the above suggestions and comments I agree with. Maybe as a way to show what they can do, have an image of an outdoor activity with the two characters from these images outside as “pieces of furniture” – which would illustrate their inability to participate if they remain sedentary. Perhaps if everyone around them is having fun but they are stuck in chairs because of their lifetime it will drive home the point that outdoor activities are enjoyable and beneficial.

// 04/18/2013 at 9:48 am

Sam said...

Also, just a language comment; you might want to switch the tagline from what it is to “don’t blend in with the furniture, you’re not a part of it!”

// 04/18/2013 at 2:39 pm