Let me know what you think…
The final version of this campaign will come next week, but i wanted you to see the actual visual they used, as the draft was too sketchy.
I enjoy how you decided to keep this picture rather bland and colorless as compared to the other picture. By showing this image with a dull color palate and a monotonous theme it is helping to connect a uninteresting lifestyle with “blending into the furniture” The face of the man also helps to further that point due to his lackluster expression and the matching color of his top to the wall behind him.
The comment I posted on the other image also applies to this one. It looks great, and the colors give it the look of a sterile, boring doctor’s office. Nice job.
I love this! Looks great, I especially appreciate the man’s facial expression – I think that also speaks to the point. With regard to the slogan, I prefer the first one that said “Don’t blend in…you’re not part of it.” I think that calling furniture “them” is kind of confusing.
I think that the complacent, downtrodden facial expression on both this feature and the other one (with the woman) adds a great dimension to the piece–it really helps to show that one should not be content without movement.