Online or Offline, or Both?
// Posted by Patrick on 04/08/2013 (6:37 PM)
In the past, activist movements usually took place offline and had a lack of connection to the Internet. Nowadays these movements are taking place online more and more. An interesting article I found online speaks of the blurring of online and offline movements to create a more influential and far reaching movement. Mob Lab wrote an interesting article describing the move from offline movements to a more combined approach using both offline and online tactics to help expand their ideas.
One interesting example in the article was that of the Belgium Food Bank. The organization used likes on Facebook to help donate money to the food banks. However in addition to that they put up a live feed that would show the picture of whoever liked the page being printed and then put on a massive wall. This technique worked well because the people who liked the page actually got to see their personal picture being put up on a live video that was accessible to the whole world. This helped to entice people to see that they had a bigger impact than simply clicking a like button on Facebook.
The opportunities that the Internet provide for connecting offline movements to online movements is a giant step towards online activism. I believe that incorporating both the offline and online aspects of any organization into activist movements will help to propel the influence of movements that would otherwise not make a big impact on the global community.
One thing that organizations must avoid however is the possibility of helping to expand slactivism. Slactivism could potentially become a major problem by delegitimizing movements that have a good idea at heart but lack the actual drive and motivation that is only possible by real people doing real things, not just clicking a button and thinking you are changing the world. As organizations start to blend the offline and online aspects of their respective movements I believe that it is important to remember that we live in a physical world and not in an abstract online based community.
While the Internet has undoubtedly helped to increase global participation and awareness I believe that it is important to stick to our roots offline and use the internet as tool to advance ideas instead of the only outlet for activist movements. It will be interesting to see in the coming years how organizations choose to go about raising awareness for causes and then actually taking action towards those goals in the real world, not just the Internet.
Check out this video for more info: