Influence through Internet and Tradicional Media
// Posted by Tec de Monterrey on 04/02/2013 (6:56 PM)
Diego Borrego A00366049
It is undeniable to say that Internet has become an element of big importance in the dynamics of the everyday life. Resources such as Facebook and Twitter (being incorporated from the American culture) have taken a very important role in many aspects of my life. Social networks have done more than just facilitating the keeping in touch with friends from the past or from abroad. They now serve as a communication tool with classmates, friends and family. They help people find a job or find where to go on a Friday night. And especially in the violence situation that Mexico has been facing in the past few years, these tools have helped people to find out where the armed conflicts where taking place.
Different international movements such as the Occupy Wall Street or the Arab Spring, have shown how the physical frontiers can be ignored by using the Internet to spread ideas, gather people and make pressure to achieve a certain change of public policies or governmental regimes. In my opinion, the impact of the Internet in this type of events depends on many factors, being the number of people with Internet access a very important one. Reading the analysis of the case of the Occupy Wall Street movement it was evident that most of the participants had access to Internet in order for them to join the movement in New York City, with the only exception of the homeless men and the people with mental health problems that joined the movement for different reasons. The countries involved during the Arab Spring don’t have as much people with access to Internet as the United States, but their numbers were high enough to produce a widespread of the messages at least on the main cities.
I would like to illustrate the importance of the Internet coverage with what happened in Mexico during the 2012 presidential election campaign. Students from different universities around Mexico formed the #YoSoy132 movement opposing the candidate from the PRI, Enrique Peña Nieto, and his relation with the Mexican media in order to promote an authentic democracy. The movement grew in a fast pace throughout Mexico and gain support from people around the globe. However, the effort made by this movement was not strong enough to avoid the results of the elections that made Enrique Peña Nieto win. From my point of view, the main reason for this was that the #YoSoy132 campaign was done mostly through the Internet network, and in Mexico, only about 12% of the population has access to Internet. And since the #YoSoy132 was opposing the traditional media companies, which reach every part of Mexico, the traditional communication channels showed to be more influential on the elections than the Internet.
In my opinion, American culture has an influence on other cultures, but not only due to the presence of the Internet. I think the American way of life is still spread by more traditional channels such as Hollywood, television programs, and the presence of U.S. companies. In my case, as a music fan, Internet has helped me stay more in touch with American rock bands (or English singing bands) that through Facebook or Twitter post their information about tours, new releases or activities. Nevertheless, if I have a certain interest on this style of music it is rather because I first knew these artists on the radio or on the TV and in most cases, not on the Internet.