Technology and New Mass Media
// Posted by Tommy on 01/14/2012 (6:10 PM)
While browsing the Wired archives, I stumbled onto an article by Michael Crichton adaptedfrom a speechhe gave to the National Press Club in April of 1993. The headline of the article was “Mediasaurus,” and opened by comparing the American media to a dinosaur in the sense that, like the dinosaurs, the American media as understood in 1993 was headed towards extinction. Importantly, Crichton states that the change necessary for the American media to survive this extinction is technology; from the printing press to the telegraph, and now to the internet, media have always been driven by technology. Furthermore, Crichton argues that technology changed the very concept of information to our society. Without stating it directly, Crichton has begun to describe new media, the immediate access to information via technology. Although Crichton believes that this rise of new and mass media will be the catalyst required for print media to change, how could he have known that almost two decades later, the new media he was waiting for wouldn’t manifest as print media evolved, but rather within the technology itself?
While Michael Crichton thought that print media would always retain its monopoly on information, Rupert Murdoch, an important, although recently controversial, member of the media elite, is embracing technology. In a 2004 interview, Murdoch stated “To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control…. the internet is media’s golden age.” To continue with the dinosaur theme, the author of the article in which this interview is featured coincidentally writes that these days, “midtown Manhattan’s valley of old media dinosaurs is besieged by a Cambrian explosion of digitally empowered life-forms: podcasters, bloggers, burners, P2P buccaneers, mashup artists, phonecam paparazzi. Viewers are vanishing, shareholders are in revolt, advertisers are Googling for the exit.”
Although my grandparents still complain that technology is ruining society and reminisce about the newspaper, I find it ironic that they don’t go anywhere without their cell phones, kindles, and laptops (for Christmas, they just bought my 3-and-4-year-old cousins each a kindle fire… I still don’t even have one). Despite their nostalgia for print media, neither one of my grandparents can argue with the fact that the immediate and constant availability of information is something to be appreciated. To use an example of new mass media to illustrate the importance of the internet to information:
First off, I’m not ashamed to admit that for most of 2010 and 2011, “The Philip DeFranco Show” on youtube was how I kept up with current events. Second, I agree with his interpretation of how important the internet is for information when he says that the internet is important for two important reasons, the serious one being “information accessible from everywhere.”
That video is an example of people taking control to show that the internet really is media’s golden age. This time last year, with the success of the iPad, I read a blog post titled “The New Mass Media is the iPad,” and thanks to the internet, specifically stumbleupon.com, I was able to quickly find this blog again. Back then, I didn’t really understand the importance of the term “new mass media,” or why the iPad was important for the mass media movement. So that point I want to make is that, although it’s kind of sad that newspapers and other forms of print media are in decline, I think that the pros of new and mass media more than make up for it due to the ease at which people can now get access to information, and information really is power (as evidenced by… history). This, however, is just my opinion, and since I am definitely biased due to my heavy reliance on the internet for everything I do (thanks Google), I’m interested to see what other people think.